Design guide for on-farm demonstration events

On-farm demonstrations require strategic planning in budgeting, recruitment, and engagement. Key elements include allocating funds for inputs, transport, publicity, and compensating host farmers. Use diverse recruitment methods—flyers, emails, social media—and offer incentives like free soil analysis. Tailor learning methods to group size: small groups (8–15) for peer learning, larger groups for awareness and sponsor engagement. Employ interactive techniques such as webinars, panels, Q&A, field walks, and practical demos. Apply the 'rule of three' and contingency planning. Resources, including a budget table, are available at trainingkit.farmdemo.eu/budget-table. Supported by EU projects like NEFERTI, AgriDemo-F2, and PLAID under Horizon 2020.