Overcoming barriers to uptake of Digital Agriculture by farmers

There are several barriers, which must be addressed to facilitate the widespread adoption of DATS. These include the lack of digital competencies among some advisors and farmers, the fact that DATS are not compatible to share and integrate information between each other, a lack of suitable information on available DATS, and, the biggest barrier (referred to by 90% of farmers) the investment costs(in terms of time and money). Finally, farmers sharing their data is also a big barrier however, on a positive note; most farmers trust their advisors in comparison to any other groups with whom they have to share their data.