Farmer and consumer attitudes to proposed production systems

Objectives To design and implement a questionnaire survey to explore consumer attitudes relevant to livestock management issues being explored in Feed-a-Gene; To use a choice experiment to investigate public preferences for enhanced welfare and environmental benefits associated with livestock production; To investigate consumer attitudes and preferences for a range of production attributes associated with the technologies explored in the project; and To investigate the attitudes of a small sample of farmers and farmer representatives in the UK and Spain, to the introduction, implementation and consequences of different aspects the novel management systems proposed in the project.